After the COVID-19 pandemic, the society is becoming more health-conscious, paying greater attention to mental health and stress levels than ever before. Many aromatherapy brands focusing on scent healing are gradually gaining importance, with an increasing number of individuals preferring to use essential oil products. However, there is a significant disparity in the quality of essential oils, as there is currently no global organization providing certification for essential oil's quality. So, the question remains: Do essential oils truly have therapeutic effects, and is there scientific evidence to support this?

To further verify the efficacy of essential oils on the human body, an essential oil company in Taichung 'Pureness International' is actively engaged in developing various essential oil formulas, attempting to discover the golden ratio formula that is effective for consumers.

In the experimental project for skin whitening, essential oils such as Thyme linalool, Cypress, and Angelica root have shown significant effects in reducing melanin. Researchers also revealed that the company is currently refining the golden ratio of these three essential oils blend to not only ensure efficacy but also to impart a pleasant fragrance to the product. Additionally, experiments are being conducted with essential oils of Helichrysum, Petitgrain, and German chamomile to study their skin allergy suppression and anti-inflammatory properties. Surprisingly, it was found during cell experiments that Helichrysum, that commonly found in the market, decreases cell survival during anti-inflammatory processes, casting doubt on its anti-inflammatory properties. Researchers stated that further experiments are needed to confirm this.

In addition to actively certifying the efficacy of essential oils, Pureness has also collaborated with Professor Hu from Providence University to conduct IRB human clinical trials. Using the inhalation method of essential oils, we observed the changes in autonomic nervous system relaxation with age. The experimental results revealed that a blend of single essential oils: Vetiver, Neroli, and Lavender showed significant improvement in autonomic nervous system relaxation. However, due to the milder nature of blended essential oils, younger participants exhibited smaller autonomic nervous system responses after inhaling the oils compared to older participants. Researchers analyzed that because older participants have slower cell turnover, the changes in autonomic nervous system response after inhaling the essential oils were more pronounced.

As the demand for essential oils in the market continues to grow, the trend is not only towards fragrance-based oils or diffusers for space aromatization but also towards the popularity of skincare products formulated with natural essential oils as a base. These include essential oil shower gels, creams, and serums. Companies also reveal plans to apply the experimental results' formulas to more everyday items and cosmetics, allowing you to not only enjoy the aroma of essential oils but also further aid in health and relaxation of the mind and body!

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這篇文章 【Media Coverage】Can Essential Oils Truly Transform Your Skin? Science Experiments Unravel the Myth! 最早出現於 古天乐代言太阳集团网址精油专家。

Standing Out in the Sea of Efficacious Skincare: The Power of Specialization. For Example, Focusing on Sensitive Skin and Exploring Specializations like Oil-Sensitive or Dry-Sensitive, or Niche Segments in Anti-Aging, such as Anti-Glycation, Anti-Oxidation. According to Data from Damaixingqiu, There Are Over 5000 Registered Products with a Focus on 'Anti-Oxidation,' This Niche Blue Ocean Avoids the Overlapping Effects of Commonly Known Products Like Acne Removal and Whitening, and Holds Tremendous Development Potential.

◇?Navigating the Red Sea of Efficacy: Anti-Oxidation Leading the Way

Oxidation is the Greatest Threat to Skin Aging, with 80% of Skin Stress Coming from Free Radical Damage in Oxidative Reactions. Daily Exposure to UV Rays and External Stimulants Leads to Free Radical Proliferation, Which Damages Collagen and Elastin Structures, Reduces Skin Cell Vitality, Increases Melanin Production, Triggers Inflammation, Slows Down Cell Renewal, and Causes Issues Such as Dryness, Roughness, Oiliness, and Dull Skin Tone. Therefore, Antioxidation Is Essential in Anti-Aging Regimens.

On a Certain Beauty-Sharing Platform, Anti-Oxidation Ranks First in the Most Popular Skincare Efficacy Segments, with High Engagement. According to Data from Dingxiang Research Institute, When Facing Problems like Enlarged Pores, Dull Complexion, and Rough Skin, Besides Medical Beauty Care, Sunscreen, and Moisturizing, Antioxidation Products Become Consumers' Preferred Skincare Solutions.

How to Better Combine Antioxidation with Products? According to User Search Data on Alibaba's Platform in July 2021, "Liquid Essence" Accounts for 70.50% of Clicks, with 79.22% Click Rate, Ranking Second is "Emulsion/Face Cream." Among the Top 15 Brands in Alibaba's Facial Essence Category, Including "Antioxidation" and Related Keywords, 11 Are Imported Brands, and Only 4 Are Domestic Brands. For New Domestic Brands, Antioxidation Is the Best Choice to Breakthrough in the Red Sea of Efficacy.

◇?Exclusive Patented Formulation: Crafting the Differentiation of "Essential Oil Antioxidation"

With Over 20 Years of Deep Cultivation in the Essential Oil Industry, Pureness Identified This Highly Promising Niche and Strategically Laid Its Foundations. Recently, the Team Has Achieved Breakthrough Progress and Received Good News.

Pureness Has Long Been Devoted to Studying Consumer Needs, Expertly Formulating and Researching the Golden Ratio of Essential Oil Efficacy. After Hundreds of Trial Formulations, They Have Created the Exclusive "Anti-Oxid 1094" Formula, Which Effortlessly Combines Essential Oil Ingredients to Deliver Outstanding Results, Helping Consumers Rediscover Naturally Vibrant Skin."

“anti-oxid 1094”專利證書

The main essential oil components of "anti-oxid 1094" are clove flower bud, wild ylang-ylang, tropical basil, wintergreen, and benzoin thyme. The antioxidant effects are mainly attributed to the components of eugenol, apiole, methyl piperonyl ketone, benzoin, and methyl salicylate present in the essential oil mixture. Compared to single essential oils, a blended essential oil produces a synergistic effect, resulting in a more potent overall efficacy.

Essential oils are composed of many chemical compounds, each of which influences the oil's effects to varying degrees. Although each essential oil has its own unique characteristics and benefits, properly blended essential oils can not only enhance the individual effects of each oil but also generate a more powerful overall effect.

During the experimentation and formulation of "anti-oxid 1094", it was discovered through multiple comparisons of the effects of the four single essential oils and their combined mixture that the synergistic effect of the blended essential oil surpasses that of the single essential oils. However, the antioxidant effect and aroma vary depending on the ratio of the components (excessive phenolic compounds, while excellent at removing free radicals and providing antioxidant effects, can produce a pungent odor). Therefore, "anti-oxid 1094" represents the ultimate formulation achieved through numerous experiments, balancing efficacy, mildness, and aromatic scent.。

◇?Maximizing Synergistic Effects with the Golden Ratio Formulation

"Anti-oxid 1094" can be added to any skincare product. Compared to traditional antioxidant formulations with single active ingredients, this formula combines efficacy and aromatic scent. The combination of multiple ingredients in the golden ratio maximizes synergistic effects, demonstrating excellent performance in removing ABTS radicals, DPPH radicals, and in terms of reducing power, surpassing most products in the market.

Based on the current trends in the skincare market, many users seem to have a less in-depth understanding of antioxidants compared to other powerful effects. In comparison to other strong efficacy demands, "antioxidant" may not appear to be an immediate necessity, leading to fewer investments by domestic brands in this aspect.

However, in reality, statistics from user feedback on Taobao and Tmall, specifically looking at products in the facial essence category with titles containing "antioxidant" and related keywords, show that the annual sales of antioxidant essences exceeded 1.08 billion yuan from September 2020 to August 2021, with the overall market showing an upward trend. In August, the market sales increased by 44.6% year-on-year, with sales exceeding 570,000 units in a single month and reaching over 126 million yuan. The market size and growth of the antioxidant essence category alone are considerable. In the best-selling list for August, several products achieved significant sales figures with complex antioxidant effects, but none were specifically focused on "essential oil antioxidants." This represents both an opportunity and a challenge.

For Pureness, a company with more than 20 years of expertise in the essential oil industry, the future will involve continuous research into aromatic essential oil formulations and products, using proven efficacy to pave the way for a unique approach to essential oil-based skincare.

｜Some images sourced from the internet. Contact for copyright removal.｜

這篇文章 Exclusive Patented Formula Empowers Essential Oil Antioxidants 最早出現於 古天乐代言太阳集团网址精油专家。

The COVID-19 pandemic not only poses a threat to people's physical health but also brings about psychological stress. According to a scientific briefing released by the World Health Organization in March 2022, during the first year of the COVID-19 pandemic, global rates of anxiety and depression increased by 25%. Therefore, while taking proper measures for medical protection, we also need to address emotional responses in the face of the pandemic and alleviate psychological stress.

The "National Handbook for Mental Health During the COVID-19 Pandemic" issued by China's National Health Commission mentions the following common emotional reactions:

① Anxiety and Suspicion (Linking various discomforts to COVID-19 and doubting whether one is infected.)

② Fear and Anxiety (Avoiding using elevators and touching doorknobs, excessive handwashing, disinfection, reluctance to go out, and even avoid visiting hospitals.)

③ Anger and Irritability (Extreme sensitivity, getting agitated over trivial matters, outbursts, and impulsive behavior.)

④ Depression and Sadness (Feeling extremely fatigued, mentally drained, difficulty concentrating, and experiencing sleep problems.)

⑤ Fear and Dread (Experiencing feelings of fear and dread.)

⑥ Blind Optimism (Holding mistaken beliefs such as "the pandemic is distant and not dangerous" or thinking one is invulnerable to infection, disregarding advice from friends and family, and neglecting protective measures.)

⑦ Loneliness and Isolation (For some individuals, the pandemic may result in being isolated in a foreign place, leading to feelings of loneliness and isolation.)

⑧ Impulsivity and Agitation (Suppressing emotions can lead to impulsive and irrational emotional and behavioral responses.)

Experiencing negative emotions can have adverse effects on our bodies, such as palpitations, headaches, physical discomfort, severe sleep problems, and even a weakened immune system. Therefore, when we experience such symptoms, it is essential to be alert to the possibility of underlying psychological issues. To prevent or alleviate psychological stress, apart from regularly communicating with family and friends, employing techniques like deep breathing and muscle relaxation for relaxation and boosting spirits, we can also utilize the properties of essential oils, which can combat anxiety, depression, and bacteria, creating an anti-viral environment for ourselves and our families.

The Emotional Regulation Effects of Essential Oils

Derived from plants, essential oils contain a variety of natural aromatic molecules that contribute to both the mental and physical balance of human beings. Aldehyde compounds can invigorate the mind and dispel anxiety, phenylpropanes can stimulate the heart, counteract feelings of despair, and enhance psychological satisfaction. Esters can soothe and calm the central nervous system, among others.

The Antiviral Effects of Essential Oils

Many people associate essential oils with relaxation and mood enhancement, but there is considerable research indicating their significant effects in combating influenza viruses.

In a 2016 article titled "The Latest Review of the Antibacterial Properties and Action Mechanisms of Plant Essential Oils on Human Pathogens," it was shown that essential oil extracts from plants such as basil, citrus, fennel, lemongrass, thyme, rosemary, and lavender demonstrated substantial antibacterial activity against various fungal pathogens.

In 2016, the "Journal of Chongqing University: Natural Science" published an article titled "Data Mining and Value Analysis of Traditional Chinese Medicine Essential Oils in Preventing and Controlling Infectious Diseases, with a Focus on COVID-19." The article provides a comprehensive review of the significant role of traditional Chinese medicine essential oils in preventing infectious diseases, highlighting how the use of these oils has become a new concept and approach in the prevention and treatment of infectious diseases, including COVID-19.

Additionally, there are hundreds of research papers discussing the antiviral effects of essential oils, and continuous studies are being conducted on how essential oils can enhance the human immune system.

Recommended Germ Protection Scents for Home Environment

① Living Room

The living room is a common area in the home and is typically the largest space. It is suggested to choose a scent that creates a refreshing and relaxing atmosphere.
? Recommended method: Diffusion (using an essential oil spray machine)
? Recommended blend: Cedarwood + Cypress + Bitter Orange Leaf

② Bedroom

For the bedroom, which is a resting space, it is recommended to choose a soothing and relaxing aroma.
? Recommended method: Diffusion (aroma lamp)
? Recommended blend: True Lavender + Sweet Orange

③ Study Room

It is suggested to use an aroma that enhances concentration, efficiency, and aids in meditation during reading and work.
? Recommended method: Diffusion (wood diffuser, stone diffuser)
? Recommended blend: Eucalyptus Globulus + Lemon + Sandalwood

④ Kitchen

For the kitchen and dining area, consider an aroma that promotes relaxation and enhances appetite.
? Recommended blend: Diffusion (aroma spray)
? Recommended method: Sweet Orange + Grapefruit

⑤ Bathroom

Refresh the bathroom, maintain a fresh and antibacterial atmosphere at all times.
? Recommended method: Diffusion (wood diffuser, stone diffuser)
? Recommended blend: Tea Tree + Lemon Eucalyptus

In addition to indoor diffusion, when cleaning, you can use 20 drops of Sweet Orange and 20 drops of Lemon, mix with emulsifier, add 20ml of pure water, and spray it in the space or at home with a spray pot, effectively maintaining a pleasant mood while cleaning.

Traveling Germ Protection Guide

As a plant essential oil company with more than 20 years of experience in the field of natural essential oils, Pureness has established a laboratory with the academic community to jointly research and develop effective essential oil formulas. We have developed and produced a variety of antibacterial and disinfecting products and can provide professional OEM/ODM services.

① Portable Essential Oil - Nasal and Oral Oil

Spray in the nasal cavity before traveling to effectively prevent PM2.5 particles, especially suitable for children and individuals with weak resistance. Protect the nose and mouth, facilitate smooth breathing, antibacterial, and anti-allergic, soothe the mood, and it's convenient to carry around. After eating out, spray twice into the oral cavity for effective oral cleaning, freshening the breath, and antibacterial and anti-allergic effects. When experiencing discomfort in the throat due to significant temperature changes, spray twice into the oral cavity, swallow continuously to alleviate discomfort, inflammation, and other conditions.
? Usage method: Inhalation (spray)
? Main blend: Yarrow + Rosemary Verbenone + Tea Tree

②?Protective Mask - Antibacterial Essential Oil

Plant essential oil molecules can enhance the immune function of the respiratory tract, effectively kill bacteria and microorganisms; filter the air, resist bacteria and viruses, protect oneself from infection, and prevent mask-face issues (skin problems caused by long-term wearing of masks in hot and humid environments).
? Usage method: Spray method (special fabric spray process)
? Main blend: Eucalyptus Globulus + Rosemary Verbenone + Clove Flower Bud

③?Disinfectant Spray - Essential Oil Spray

Spray and disinfect before touching public items (such as elevator buttons, staircase handrails) to resist bacteria and protect oneself; you can also spray and disinfect clothes before entering home.
? Usage method: Spray method
? Main blend: Clove Flower Bud + Lemon + Rosemary Verbenone

Heading into the post-pandemic era, taking measures for family defense and enhancing individual immunity, let's build a plant essential oil protection barrier together. Pureness walks alongside you!

｜Some images sourced from the internet. Contact for copyright removal.｜

這篇文章 Aromatherapy: Assisting in the Normalization of Defending Against the Novel Coronavirus 最早出現於 古天乐代言太阳集团网址精油专家。

It is well known that the aroma of essential oils can have an impact on the human nervous system. Through the sense of smell, the aroma quickly reaches the brain, allowing the nervous system to regulate the functioning of vital processes and senses, promoting a state of balance in the body. It can also generate a sense of tranquility or pleasure, leading to emotional healing.

The human nervous system can be divided into two parts: the central nervous system, which consists of the brain and spinal cord and controls our behavior, thinking, and memory; and the peripheral nervous system, which includes the autonomic nervous system and somatic nervous system.

The somatic nervous system is associated with motor and sensory nerves, while the autonomic nervous system regulates our bodily functions such as respiration and heartbeat autonomously, without conscious control. It maintains our basic life activities, including heartbeat, respiration, sleep, as well as functions like blood circulation, body temperature, digestion, endocrine system, immune system, and metabolism.

The autonomic nervous system is further divided into two parts: the sympathetic nervous system is activated when the body is engaged in activities, feeling stressed, or under pressure. It is responsible for excitement, increasing heart rate, and respiration. On the other hand, the parasympathetic nervous system starts working when the body is in a resting, relaxed, or sleep state. It helps us calm down, slows down heart rate and respiration, and allows us to have restful sleep.

The autonomic nervous system functions with the cooperation of the sympathetic and parasympathetic nervous systems. When the sympathetic nervous system is healthy and functioning well, it transitions smoothly to the parasympathetic nervous system. This allows us to enter a state of deep and restful sleep at night and naturally return to the sympathetic nervous system in the morning, feeling energized. This creates a positive cycle of regulation.

When the autonomic nervous system is imbalanced, it can lead to various discomforts such as insomnia, weakened immune system, headaches, sensitivity to light, temporomandibular joint disorder, tension headaches, pain in the shoulders, neck, and back, rapid heartbeat, chronic fatigue syndrome, abnormal blood pressure, and reproductive dysfunction. The overall state of health deteriorates. An imbalanced autonomic nervous system affects the body's metabolism, digestion, endocrine balance, and sleep, resulting in accelerated aging on a physical level and anxiety, depression, and insomnia on a mental level.

【The Influence of Essential Oils on the Nervous System through the Sense of Smell】

Essential oils are commonly used in incense, inhalation, massage, or in combination with skincare products. In each method of use, essential oils act on the human body through the "olfactory system." The diffused fragrance in the space primarily serves as a mental therapy, improving negative moods such as depression, negativity, and discouragement. Inhalation can be used to treat different conditions, such as relieving high blood pressure and respiratory diseases.

▎The Influence of Smell on the Nervous System

Smell is one of our five senses and allows us to detect and identify odor molecules in the air. The olfactory epithelium in the nose contains millions of chemical receptors that detect odors. When we inhale, the chemical substances in the air dissolve in mucus. Odor receptor neurons in the olfactory epithelium detect these odors and transmit signals to the olfactory bulb. These signals are then sent along the olfactory pathway to the olfactory cortex in the brain, where the signals are processed.

The olfactory cortex is crucial for processing and perceiving smells. It is located in the frontal lobe of the brain and is responsible for organizing sensory input. The olfactory cortex is also part of the limbic system, which is involved in our emotions, survival instincts, and the process of memory formation. It is connected to other limbic system structures such as the amygdala, hippocampus, and hypothalamus. The amygdala is involved in forming emotional responses, especially fear responses, the hippocampus indexes and stores memories, and the hypothalamus regulates emotional responses and influences our autonomic nervous system and endocrine system.

The connection between our sense of smell and emotions is different from other senses. The neural pathway of the olfactory system is directly linked to the brain structures of the limbic system. Therefore, smell can evoke specific memories associated with odors, trigger positive and negative emotions, and also influence our behavior. It serves as a bridge between sensory stimuli (such as smell) and our memories and emotions within the limbic system.

▎The Influence of Essential Oils on the Nervous System

Through the process of inhaling essential oils, natural plant oils such as rose, ylang-ylang, bergamot, and frankincense have a balancing effect on our autonomic nervous system. For example, essential oils like rose and ylang-ylang can help increase serotonin and dopamine levels, which can alleviate depression, promote happiness, and enhance a sense of well-being. They can also affect the adrenal glands through the pathway of the hypothalamus and influence the regulation of cortisol, the stress hormone, helping to cope with life stress while avoiding an excessive accumulation of stress hormones that can lead to obesity. Some essential oils can also affect the digestive system through the vagus nerve, the tenth cranial nerve, helping to maintain a healthy balance. Cinnamon essential oil, for instance, can relieve anxiety by inhibiting the NF-kB protein. From this, it can be seen that essential oils regulate the nervous system through multifaceted mechanisms to achieve balance.

▎Open Access to Experimental Data

By comparing the states of individuals during running exercises (activation of the sympathetic nervous system) after observing and comparing "no inhalation of essential oils," "inhalation of single essential oils," and "inhalation of blended essential oils," it was found that the "no inhalation of essential oils" group showed relatively high activation of the sympathetic nervous system and low activation of the parasympathetic nervous system. The groups that inhaled sandalwood essential oil and the group that inhaled a blend of sandalwood and lavender essential oils showed a significant decrease in sympathetic nervous system activity and an increase in parasympathetic nervous system activity. The effect was more pronounced in the group that inhaled the blend of sandalwood and lavender essential oils.

From the data obtained from the single essential oils, it was observed that some essential oils have the effect of stimulating the sympathetic nervous system or activating the parasympathetic nervous system, but the effects of blended essential oils were more pronounced. The ratios of essential oil blends require numerous experiments conducted by aromatherapists, experts in natural product chemistry, and researchers to achieve the optimal proportions and maximize the effects.

Beyond the commercial interests of our brand, Pure Truth aims to promote academic development through scientific experiments and data analysis. We strive to find the golden ratio that can balance the autonomic nervous system, leading to further advancements in the field of neuroscience and achieving the goal of holistic well-being.

References

[1] Walliczek-Dworschak, Ute, and Thomas Hummel., 2017
[2] Lizarraga‐Valderrama, Lorena R., 2021
[3]Effect of aromatherapy on autonomic nervous system regulation with treadmill exercise-induced stress among adolescents,Pin-Hsuan Lin,Yuan-ping Lin,Kai-Li Chen,Shang-yu Yang,Yin-Hwa Shin,Po-Yu Wang Published:April 13,2021

｜Some images sourced from the internet. Contact for copyright removal.｜

這篇文章 Principles and Effects of the Influence of Plant Essential Oils on the Human Autonomic Nervous System and Emotions. 最早出現於 古天乐代言太阳集团网址精油专家。

With the increasing awareness of anti-aging, urban women are gradually advancing towards anti-aging behaviors such as rejuvenation. Compared to the most commonly used anti-aging skincare methods, over 72% of respondents prefer the anti-aging effect of "antioxidation," and they are also choosing plant-based ingredients for their safety.

For more details on essential oils and anti-aging, please see - Essential Oils and Antioxidation: The Best Choice in the Sea of Beauty Product Efficacy.

【Consumers' New Ingredient Choice】

With the continuous upgrade of the beauty market and the constant iteration of effective products, consumers have become more mature. In terms of product ingredients, consumers have shifted from being "followers" to becoming diligent researchers, studying and understanding product ingredients, and then selecting suitable products based on their own skin conditions.

According to surveys and statistics, consumers generally tend to choose safer plant-based ingredients in beauty products.

【Advantages of Plant Extracted Essential Oil for Antioxidation】

In comparison to commonly known antioxidants such as vitamins, minerals, anthocyanins, resveratrol, carotenoids, and other chemically extracted compounds, plant extracted essential oils possess three unique advantages:

1、Powerful Antioxidant Effects

Free Radical Elimination: Phenolic components present in plant essential oils exhibit high reactivity towards peroxide free radicals, transferring lively hydrogen atoms to free radicals, thereby converting them into less active substances and eliminating them.

Transition metals such as Fe and Cu act as catalysts in many free radical production processes. Certain phenolic substances in plant essential oils contain two phenolic hydroxyl groups that can combine with these transition metals, forming relatively stable complexes and preventing metal-induced free radical generation.

2、Gentle Nourishing Power

Essential oils extracted from natural plants, after scientific formulation, not only have the ability to prevent infectious diseases but also combat bacteria, viruses, fungi, prevent inflammation, alleviate spasms, promote cellular metabolism and regeneration. They can also act on our respiratory system, circulatory system, skin system, and immune system.

Common examples：

Rose Essential Oil：Anti-wrinkle and moisturizing properties, reduces fine lines, replenishes estrogen, regulates endocrine system, and exhibits miraculous effects on menstrual disorders, dysmenorrhea, frigidity, and sexual dysfunction.

Jasmine Essential Oil：Conditions dry, aging, and sensitive skin, fades scars and stretch marks. Soothes nerves and has aphrodisiac effects. Relieves menstrual pain, promotes mammary gland secretion, and enhances breast fullness.

Lavender essential Oil：Possesses comprehensive hair care and cleansing effects, promotes cell regeneration, and balances sebum secretion. Additionally, it calms the nerves, relieves nervous tension, and provides a tranquil fragrance. A small amount used each time can promote sleep and bring about a beautiful mind and body during your nights.

3、Excellent Penetration Power

Deep Antioxidation: Essential oils exhibit lipophilic properties, easily dissolving in oils. The relatively short molecular chains of essential oils enable them to penetrate the skin easily, entering the body through the abundant capillaries beneath the subcutaneous fat layer.

【Common Single Essential Oils with Antioxidant Effects】

〖Lemon〗

Common Name: Lemon
Latin Name:?Citrus limon
Major Origin: Italy
Plant Family: Rutaceae, Citrus genus
Plant Scent: Citrus scent, refreshing and fresh
Extraction Source: Fruit peel
Extraction Method: Cold pressing

Lemon essential oil is derived from Italy. It is a volatile oily liquid extracted from the lemon fruit peel through cold pressing. It is rich in components such as dl-limonene, γ-terpinene, α-pinene, E-citral, and has excellent antioxidant properties. It also has effects such as refreshing, antimicrobial, lowering blood lipid levels, and whitening. [1][5]

The phenolic compounds, terpenes, and alcohol compounds in volatile plant essential oils can block the free radical chain of oxidation reactions to some extent, and can also eliminate DPPH free radicals. For example, the non-conjugated dienes contained in gamma-terpinene can directly eliminate DPPH free radicals.[6]

〖Orange〗

Common Name: Orange
Latin Name:?Citrus sinensis
Important Production Area: Italy
Plant Family: Rutaceae, Citrus genus
Plant Odor: Fresh and sweet orange scent
Extraction Part: Fruit peel
Extraction Method: Cold pressing

Sweet orange essential oil is produced in Italy. The fruit peel of sweet orange is extracted through cold pressing, resulting in an oil that is rich in 1.02% limonene, 3.58% linalool, and 92.60% citral. It possesses certain antioxidant properties and can help moisturize, hydrate, and whiten the skin. [2][3][4]

〖Mandarin Red〗

Common Name: Mandarin Red
Scientific Name:?Citrus reticulata
Major Origin: Italy
Plant Family: Rutaceae, Citrus genus
Plant Aroma: Sweet and refreshing aroma of mandarin orange
Extraction Part: Peel
Extraction Method: Cold-pressing

Mandarin red essential oil is produced in Italy and is obtained through the cold-pressing method. It is rich in compounds such as limonene (86.53%), linalool (6.41%), terpinolene (2.11%), and γ-terpinene (1.30%). Mandarin red essential oil exhibits strong antioxidant capabilities and is known for its ability to smooth skin wrinkles and alleviate stress. [2][5]

Mandarin red oil shows excellent removal effects on ABTS+? and DPPH?, with a mass concentration (IC25) of 1.481 g/L and 24.824 g/L, respectively, when the removal rate is 25%. Limonene exhibits the best removal effect on O?﹣?, with a removal rate of 32.86% at a concentration of 0.8 g/L. [2]

Reference｜

[1]Zhang, B., Hou, X., Qin, Y., et al. (2015). Chemical composition, antioxidant, and antibacterial activities of lemon peel essential oil. Food Industry and Technology, 36(5), 126-131.
[2] Chen, H., Zhu, K. (2021). Antibacterial and antioxidant activities of two citrus essential oils and their major components. Chemistry and Industry of Forest Products, 41(4), 17-23.
[3] Li, J., Niu, Z., Yue, X., et al. (2019). Study on antioxidant components and abilities of sweet orange peel extracts from different regions. Food and Machinery, 35(9), 156-162.
[4] Wu, J., Yang, D., Li, S., et al. (2016). Chemical composition, antibacterial, and antioxidant activities of sweet orange essential oil. Food Industry and Technology, 37(14), 148-153.
[5] Li, Y., Hou, B., Zhao, J. (2011). Study on antibacterial activities of citrus essential oils. Food Research and Development, 32(6), 190-192.
[6] Zhang, B., Hou, X., Qin, Y., et al. (2017). Antibacterial and antioxidant activities of major components in lemon peel essential oil. Food and Machinery, 33(12), 138-142.

｜Some images sourced from the internet. Contact for copyright removal.｜

這篇文章 The Three Major Advantages of Plant Extract Essential Oils in Antioxidation 最早出現於 古天乐代言太阳集团网址精油专家。

Among them, essential oil fragrances not only have the lasting effect of traditional perfumes but also possess therapeutic properties such as calming emotions and soothing nerves. Compared to strong perfumes, fragrances have a more subtle aroma, offering a new consumption choice for modern consumers who may feel olfactory fatigue from intense perfumes.

Furthermore, fragrances made from essential oils have purer and safer ingredients compared to synthetic fragrances. They also possess "magical antibacterial abilities," making them more appealing to people who are increasingly conscious of antibacterial properties and inclined towards natural options in the post-pandemic era.

【The "Antibacterial" Superpower of Plant Essential Oils】

1、Essential Oils - Natural Antibacterial Agents

Derived from natural aromatic plants, essential oils are eco-friendly, safe, and non-toxic, with a pleasant aroma. They exhibit highly effective and broad-spectrum antibacterial activity, capable of inhibiting bacteria, fungi, and viruses at very low levels [2][4-5].

According to records, plant essential oils have been used for pharmaceutical and food preservation purposes since ancient times, and the experiments testing their antibacterial properties started with Burt's research in 1881 [3]. The "Roman Book" also mentioned using mustard for fruit juice preservation and inhibiting the growth of fermenting microorganisms [1].

Later, many researchers both domestically and internationally studied the antibacterial activity of plant essential oils, as follows:

? Anderson and colleagues [11] reported in 1953 that cinnamon had inhibitory effects on the spore production of heat-resistant acidophilic bacilli (Bacillus thermoacidurans); garlic essential oil could inhibit the spore production of Bacillus cereus [1];

? Demirci et al. reported that essential oils from two Artemisia species exhibited high antibacterial activity against nine foodborne pathogens, with minimum inhibitory concentrations ranging from 125 to 1000 mg/L [7].

? Bajpai et al. reported that fir essential oil showed high antibacterial activity against two food spoilage bacteria and two foodborne pathogens, with minimum inhibitory concentrations also ranging from 125 to 2000 mg/L [8].

? Mantis et al. [12] reported in 1979 that garlic essential oil had inhibitory effects on the spore production of Clostridium perfringens;

? In 1911, Hoffman and Evans [13] found that essential oils like mustard had inhibitory effects on bacteria in apple juice and tomato sauce. They also discovered the synergistic antibacterial effects between different plant essential oils. Since then, many researchers have reported on the synergistic antibacterial effects of plant essential oils [4-15].

? Al-Bayati reported that thyme, fennel (sweet fennel) essential oils, and their methanol extracts had high antibacterial activity against nine bacterial species and showed synergistic antibacterial effects against eight of them, except for Pseudomonas aeruginosa [15].

2. The Antimicrobial Mechanisms of Essential Oils and Their Components Against Pathogenic Microorganisms

Experimental data has proven that the actions of essential oils and their components on bacterial cells mainly include:

1. Destruction of the cell wall and cell membrane.
2. Interference with the energy metabolism system.
3. Impact on the entire cell's proteins, DNA, and metabolic composition.
4. Alteration of cell morphology.
5. Disruption of cell division.
6. Inhibition of motility.
7. Suppression of biofilm formation.
8. Influence on quorum sensing (QS) activity.
9. Inducing cytoplasm coagulation.
10. Interference with signal transduction systems and virulence, among others (as shown in the figure below).

From the above content, it is evident that plant essential oils are natural alternatives to chemical antibacterial agents.

【Creating Safe "Natural Spaces" with Aromatherapy】

1. Do you know how many bacteria are in the air?

In our daily work environment, bacteria are virtually everywhere, too numerous to count, even though they are invisible to the naked eye. It is said that every cubic meter of?air on the road contains 44,050 bacteria, and after greenery is added, there are still 24,480.?In?pine forests, there are 589 bacteria; in cypress forests, 744; and in camphor forests, 1,218 bacteria.?This shows the natural antibacterial ability of the environment.

Harmful bacteria pose a significant threat to humans. Common examples include Staphylococcus aureus, Neisseria meningitidis, Pseudomonas aeruginosa, Mycobacterium tuberculosis, Candida albicans, Streptococcus hemolyticus, and Bordetella pertussis, among others.

a. Pseudomonas aeruginosa: It can produce various pathogenic substances and is known to cause secondary infections, often occurring when the body's resistance is lowered, such as in extensive burns. Common infections include skin infections, otitis media, meningitis, respiratory tract infections, urinary tract infections, and sepsis.

b. Staphylococcus aureus: Also known as "golden staph," it commonly parasitizes the skin, nasal cavity, throat, intestines, furuncles, and purulent sores of humans and animals. It is ubiquitous in the air, sewage, and other environments. It can produce enterotoxins, causing food poisoning.

c. Candida albicans: Also known as white Candida, it can cause oral thrush, angular cheilitis, vaginitis, pneumonia, gastroenteritis, endocarditis, meningitis, encephalitis, and occasionally sepsis.

2. An essential oil fragrance with a antibacterial rate of over 99.9%.

In response to the three mentioned bacteria, Puzhen has innovatively developed two dual-action antibacterial essential oil fragrances and conducted antibacterial experiments using a control method with 70% concentration alcohol as the reference.

a. "StapSeud" dual-action essential oil fragrance is created from European spruce, lemon-scented peach wood, true lavender, coriander, and other plant essential oils, specifically targeting the resistance against Staphylococcus aureus and Pseudomonas aeruginosa in children. The experimental results showed that "StapSeud" dual-action essential oil fragrance achieved an antibacterial rate of over 99.9% against Staphylococcus aureus and Pseudomonas aeruginosa after 6 hours of contact.

b. FormuCana" dual-action essential oil fragrance is formulated with true lavender, Bourbon geranium, lime, sweet fennel, and other plant essential oils, designed to combat Candida albicans. The experimental results indicated that "FormuCana" dual-action essential oil fragrance achieved an antibacterial rate of over 99.9% against Candida albicans after 6 hours of contact.

The experimental data demonstrates that the antibacterial rate of the essential oil fragrances exceeds 99.9%.

3. Creating a Safe "Natural Space" with Essential Oil Fragrances

With such excellent antibacterial effects of essential oil diffusers, how can we apply them in our daily lives?

a. Antibacterial Aromatherapy Masks:
By incorporating antibacterial essential oil formulas into masks, it can protect the respiratory tract, effectively inhibit bacteria, eliminate odors, and maintain fresh air.

b. Aromatherapy Diffuser Pendants:
Dropping an appropriate amount of essential oil into diffuser pendants allows for easy attachment to collars, masks, or in the form of bracelets, providing long-lasting antibacterial and fragrant effects.

c. Aromatherapy for Spaces:
Using diffuser stones, diffuser devices, and other means of aromatherapy with essential oils to create a comfortable and naturally antibacterial aromatic space, not only can inhibit bacteria but also soothe emotions with a lasting fragrance.ㄉ

d、Body Fragrances:
Many people are troubled by sweat and body odors, especially in hot summers. In fact, the body's own fatty acids and amino acids are odorless, and the scent emanates from bacteria. Therefore, antibacterial fragrance products for scalp care and body odor developed by Pureness are about to be launched, addressing the public's concerns.

【The Future of Antibacterial Essential Oil Fragrances】

With the regular demand for aromatherapy in the market, many brands have incorporated aromatherapy into fragrance products, sparking a boom in functional fragrance products. Functional fragrance products may become a new trend, with a focus on natural plants, additive-free diffusers, and organic antibacterial properties.

Fragrance products that emphasize efficacy while valuing natural, safe, and healthy attributes have rapidly penetrated the Taiwanese consumer market, with an ever-expanding consumer base.

Fragrance and aromatherapy function together, combining essential oils with other functional ingredients to assist consumers in making choices.

—— The future fragrance market is a fragrant journey towards physical and mental well-being.

—— Emphasizing natural antibacterial properties and healing through fragrance may become the trend of the future!

引用｜

[1] Shelef LA. Antimicrobial effects of spices[J]. Journal of Food Safety, 1984, 6 (1): 29–44.

[2] Ceylan E, Fung DYC. Antimicrobial activity of spices[J]. Journal of Rapid Methods and Automation in Microbiology, 2004, 12 (1): 1–55.

[3] Burt S. Essential oils: their antibacterial properties and potential applications in foods—a review[J]. International Journal of Food Microbiology, 2004, 94 (3): 223–253.

[4] Bullerman LB. Inhibition of aflatoxin production by cinnamon[J]. Journal of Food Science, 1974, 39 (6): 1163–1165.

[5] Boonchird C, Flegel TW. In vitro antifungal activity of eugenol and vanillin against Candida albicans and Cryptococcus neoformans[J]. Canadian Journal of Microbiology, 1982, 28 (11): 1235–1241.

[6] Wang HX, Guo YQ. Feasibility of aromatic essential oils used in prevention of feed mold[J]. Guangdong Feed, 1996 (5): 26–28. (in chinese) 王红星, 郭燕群.

[7] Demirci F, Guven K, Demirci B, et al. Antibacterial activity of two Phlomis essential oils against food pathogens[J]. Food Control, 2008, 19 (12): 1159–1164.

[8] Bajpai VK, Yoon JI, Kang SC. Antifungal potential of essential oil and various organic extracts of Nandina domestica Thunb. against skin infectious fungal pathogens[J]. Applied Microbiology and Biotechnology, 2009, 83 (6): 1127–1133.

[9]Osuntokun OT, Ogunleye AJ (2017) Prospects of essential oils in drugdiscovery. Adv Cytol Pathol 2(1):1–3

[10]Mihai AL, Popa ME (2013) Essential oils utilization in food industry—aliterature review. Sci Bull Ser F Biotechnol 17:187–192

[11] Anderson EE, Esselen JR WB, Handleman AR. The effect of essential oils on the inhibition and thermal resistance of microorganisms in acid food products[J]. Journal of Food Science, 1953, 18 : 40–47.

[12] Mantis AJ, Koidis PA, Karaioannoglou PG, et al. Effect of garlic extract on food poisoning bacteria[J]. Lebensmittel Wissenschaft und Technologie, 1979, 12 (6): 330–332.

[13] Hoffman A, Evans AC. The use of spices as preservatives[J]. Industrial and Engineering Chemistry, 1911, 3 (11): 835–838.

[15] Al-Bayati FA. Synergistic antibacterial activity between Thymus vulgaris and Pimpinella anisum essential oils and methanol extracts[J]. Journal of Ethnopharmacology, 2008, 116 (3): 403–406.

這篇文章 Essential Oil Aromas | Defeating Bacteria with Natural Plants 最早出現於 古天乐代言太阳集团网址精油专家。

The 2021 PCHI Leadership Summit had just ended, where Pureness discussed the trends in the essential oil market and unveiled the secrets of essential oil ingredients. Among them, the popular "oil-based skincare" trend cannot be ignored. It has overturned many people's perceptions. So what exactly is oil-based skincare?

In fact, the lipid components between our skin cells are mostly oils. To put it simply, our skin barrier is like a wall composed of corneocytes and intercellular lipids. On the outermost layer of the wall, there is a sebum film, which is the natural skincare product secreted by our skin. The sebum produced by the sebum film helps moisturize the skin, locking in the skin's moisture and the moisture we replenish, thereby enhancing the moisturizing effect and improving dryness and dehydration.

Therefore, our skin is actually lipophilic. However, the amount of sebum secreted by the sebum film is closely related to factors such as the environment, temperature, and individual age. For example, in winter, the skin tends to feel dry. Additionally, as we age, the secretion of sebum by the sebum film decreases. At this time, it is necessary to supplement the skin with appropriate oils to moisturize and nourish the skin. This concept is known as "oil-based skincare."

Oil-based skincare means using lipid components that are similar to and beneficial for the sebum film to improve skin dryness caused by reduced sebum production. Pure hydration alone cannot achieve optimal results. If you feel that your skin is always dry no matter how much you hydrate, today I recommend using beauty oils to help repair the skin's stratum corneum.

Beauty oils are highly efficient and pure skincare favorites that provide nourishment to the skin and are quickly absorbed. On the other hand, they lock in moisture with lipids, maximizing the moisturizing effect. Because they are so effective, they have become wildly popular. However, many people may worry about developing acne or already have oily skin and wonder how to adopt oil-based skincare. It is crucial to be cautious and use beauty oils with simple formulations. I recommend several excellent and effective beauty oils and introduce the trending three oils and three waters skincare method from Xiaohongshu. By incorporating it into your routine just twice a week, you can achieve a radiant and hydrated glow that surpasses the results of a spa treatment. Your face will still be moisturized when you wake up the next day!

Especially after a summer season, spending long hours in air-conditioned rooms can cause skin dryness. Good beauty oils can help lock in moisture and prevent skin from feeling thirsty. For friends with oily or acne-prone skin, it is advisable to first address the issue of excess oil and internal dryness before attempting oil-based skincare. Adding more oil may burden the skin.

First, the first step of the three oils and three waters skincare method:

After washing your face, apply face oil directly. Take an appropriate amount of beauty oil and rub it in your palms until it feels slightly warm. Then, press it onto your face and massage for five minutes until the skin fully absorbs it.

You can also focus on areas with deeper wrinkles, such as marionette lines and nasolabial folds, and apply extra pressure.

The second step is to apply the toner directly.

Pour an appropriate amount of toner into your palms, use the same amount as usual, gently press it onto your face with your palms, and slowly press until fully absorbed.

Now, the most important step is here.

Follow the sequence of oil → water → oil → water. Apply the beauty oil three times and the toner three times in total, completing the "three oils and three waters" process!

Finally, the last step is to seal in moisture with a moisturizing cream.

uring seasonal transitions or in winter when the skin is extremely dry, when the skin condition is unstable, or when dry and itchy skin is an issue, you can apply a layer of moisturizing cream as the final step to lock in moisture. This allows the beauty oil and toner to penetrate deep into the skin, resulting in a hydrated and bright complexion resembling a "water-boiled egg" the next morning.

You can incorporate the three oils and three waters method into your skincare routine once or twice a week. After using it, you will definitely feel the difference.

Here are a few well-known essential oils that are also very helpful for skincare.

Rose essential oil

The geraniol found in rose essential oil enhances skin protection and hydration, promotes circulation and balance, tightens and tones enlarged pores, resulting in smoother and more moisturized skin.

Osmanthus essential oil

Osmanthus essential oil has excellent anti-aging effects, containing ionones that are suitable for combination skin with oily exterior and dry interior, as well as for skin with enlarged pores. It provides effective repair and nourishment for dry and aging skin.

Frankincense essential oil

The savior for dry skin.

The most remarkable feature of frankincense essential oil is its ability to give "new life to aging skin." It has excellent effects in improving skin firmness and smoothing out wrinkles, leaving the skin radiant and luminous.

Immortelle Essential Oil

With excellent anti-aging and repairing effects, it contains nerolidol, which promotes cell regeneration and fights free radicals.

The range of essential oils is vast, and you can consult an aromatherapist or search for information online to find the ones that are suitable for your skin condition or target specific skin concerns. Only then can you discover your destined oil!

這篇文章 Effortless Oil-based Skincare with Three Waters and Three Oils: Achieve Radiant and Glowing Skin 最早出現於 古天乐代言太阳集团网址精油专家。

Aromatherapy with essential oils is not a niche concept in the Western beauty market. From skincare and personal care products to home fragrances and overall well-being, the essential oil industry and its products are quite mature. However, in contrast, the aromatherapy market in China seems to be in its early stages, both in terms of market size and product availability. But recent signs lead us to believe that China's aromatic market has started to accelerate its development. Data shows that the aromatic industry in China is experiencing rapid growth, increasing at an annual rate of 20%-30%. By 2021, its market size is expected to surpass 70 billion Chinese Yuan, with over 7,000 directly related enterprises engaged in cultivation, application, and sales of aromatics. Searches related to "aromatherapy" on Baidu have exceeded 12.8 million, a 10-fold increase compared to a decade ago, indicating a doubling of consumer interest in aromatherapy on beauty platforms. In 2020, the total transaction volume for the "aromatherapy" category (including single oils, blended oils, body/massage oils, and carrier oils) reached 5 billion Yuan on major e-commerce platforms like Taobao and Tmall.

Image Source：Bevol China
Explanation of Data: Extracting the Index of Interest for Trend Analysis.

Why is the aromatherapy market in China experiencing a burst of opportunities today, and why is it an essential opportunity for brands in this year's beauty and skincare market that cannot be ignored? We can analyze it from three perspectives.

• The outbreak of the pandemic has brought about consumer attention and demand for health functions (such as antibacterial and immune-boosting properties) and emotional well-being functions (such as relaxation and calmness), which happen to be areas where essential oils can be effective.

For the beauty and skincare industry, the spread of the pandemic has, to some extent, promoted the use of functional claims, most directly in terms of antibacterial and immune-boosting properties. Natural plant-based essential oils possess antibacterial and antiviral abilities, which help protect us from high contagious risks. Utilizing essential oils for diffusion and massage can enhance our immunity and reduce the chances of infection. For example, essential oils like Rosemary, Frankincense, Lemon (as a preferred choice for air purification), Tea Tree, and Eucalyptus are commonly used to support the respiratory system, purify the air, and protect mucous membranes with their antibacterial and antiviral properties.

AUSAIR, launched in Australia in March 2020, claims to be the world's first mask product that utilizes plant essential oil components to filter viruses and pollution, thus protecting consumers' health.

Apart from the tangible physical health protection, consumers during the pandemic have also become more concerned about their emotional and psychological well-being. Consumers associate aromatic components such as essential oils with emotional health. According to a study by British market research firm Mintel on Chinese consumers' emotional health management, aromatherapy/essential oils rank as the third favorite product for emotional uplift, with 20% of respondents already using aromatherapy to improve their mood and expressing willingness to continue using it. Additionally, 42% of the surveyed consumers show interest in trying aromatherapy/essential oils for mood improvement in the future.

Pureness Chen mentioned that "the small molecular structure of essential oils allows them to enter our skin in just six seconds, thereby affecting our physiological emotions. When we feel tense, stressed, or have trouble sleeping, these aromatic substances can help us restore calmness. Only a small amount is needed to effectively alleviate anxiety and tension. Furthermore, the captivating aroma of essential oils can assist us in improving the indoor air environment, creating a pleasant and comfortable aromatic space. In interior decoration, in addition to visual design, we can also add olfactory design, allowing us to live in a surrounding of natural fragrances, feeling joyful and at ease. This can be seen from the thriving development of aromatherapy candle products in recent years."

After the pandemic, due to long-term mask-wearing, makeup is obscured, and fragrances have become a tool for young people to express their personality. Consumers have shown a strong interest in the stories behind perfumes, even leading to the emergence of functional perfumes that incorporate natural plant essential oil ingredients.

Following the pandemic, the US market introduced "Stress Relief" perfumes by The NUE Co – not only offering consumers pleasure through forest scents but also alleviating stress and anxiety by adding natural phytoncides present in plants.

• Essential oil products are pure and natural, derived from plants, and can be promoted for their high safety, which is currently the most concerned aspect for consumers.

Consumer beauty demands have shifted towards product safety after the outbreak of the pandemic. According to the "Post-Pandemic Rational Skincare White Paper" jointly released by CBNData and L'Oreal, product safety has become the primary consideration for consumers when choosing skincare products after the pandemic. Currently, the most accepted expression of safety by consumers is "natural and plant-based." In a survey by Innisfree targeting Chinese consumers, 45% of women prefer to use natural herbal products to improve their skin. Essential oils, as natural plant extracts, can help products claim to be "plant-based" and "naturally sourced," enhancing the product's safety image. In consumer reviews monitored by users, essential oil products are often praised by consumers for their natural, healthy, and environmentally friendly factors.

Another way to prove the safety of products is through "certification labels" such as organic certification, dermatologist approval, EWG green label, etc., which are still sought after by many consumers. At the same time, products that focus on ingredients like essential oils and hydrosols fall under the category of "Clean Beauty." This beauty trend, originating from the West, is increasingly influencing the beauty market in China. Internationally renowned organic certifications include ECOCERT in the EU, Soil Association in the UK, COSMEBIO in France, USDA in the US,  and NaTrue in Belgium, among which ECOCERT stands out for its strict inspection and regulations, making it highly credible in the market.

• The market has seen outstanding products and brands, reversing the previous impression of poor product experiences.

In the past, the market lacked well-performing essential oil products, which was one of the reasons why essential oil products had difficulty gaining traction in the skincare industry. Especially for makeup removal oils, a type of "oily skincare product" that consumers were most familiar with, they faced numerous complaints: causing acne, difficult to cleanse, and those with strong makeup removal power often damaged the skin's sebum film. Facial oils, in particular, had one of the lowest usage rates among women's skincare products, with many consumers dissatisfied due to their greasiness, thickness, pore-clogging, and exacerbating oily skin issues after trying some products.

However, this year witnessed a turnaround in the situation. In the categories of makeup removal oils and facial oils, new brands emerged, providing consumers with completely different experiences. According to registration data from the China Food and Drug Administration, makeup removal products containing essential oils increased 32 times in two years, and consumers are delighted to add happiness and healing to the entire makeup removal process through fragrances. The aromatherapy skincare brand "Zhuben" achieved a total online turnover of over 200 million RMB in 2020, a 450% increase compared to 2019, with over 80% of sales coming from makeup removal oils. "Zhuben" skincare uses pure plant oils, plant essential oils, and emulsifiers in their formulations, and their self-developed "critical emulsification technology" ensures sufficient emulsification and cleansing power of makeup removal oils while also protecting the sebum film. Some beauty bloggers recommended "Zhuben" makeup removal oil, stating, "It is China's first makeup removal oil that doesn't damage the sebum film."

"Daisy Sky" focuses on skincare essential oils. Their innovative product "Guiying Essence" adopts a texture of hydrosol-oil-hydrosol, introducing the concept of "water-free essence." They claim to provide antioxidant and brightening effects through oil nourishment. Additionally, their main product ago.

Lin Qingxuan started his business by persistently focusing on making moisturizing oils. His star product, Camellia Moisturizing Oil, is priced at over 600 yuan RMB, firmly establishing itself among high-end skincare products. From the market performance perspective, during this year's 618 shopping festival, Lin Qingxuan's sales on the Tmall platform surpassed 3 million yuan RMB within half an hour, exceeding the total sales of the entire day compared to last year.

Various international brands have also entered the market through cross-border e-commerce and other means. Decleor, which was acquired by L'Oreal in 2014, is a flagship plant-based premium skincare brand under L'Oreal. In the first half of 2021, Decleor opened its flagship store on Tmall. It has gained consumer trust by actively showcasing the natural and effective properties of its essential oil-based skincare products in its promotions.

In addition to products, the development of offline spas has provided consumers with excellent opportunities to experience and feel the benefits of essential oil products, making aromatherapy products more accessible for daily care. Currently, in Shanghai alone, there are over 20,000 spa beauty and body care shops listed on public review platforms. Essential oil massages have already become a popular method for many consumers to address sub-health conditions and relieve stress. Originally exclusive to salon use, some skincare brands have shown a trend towards direct-to-consumer (C-end) development, such as Italy's Comfort Zone and Thailand's Panpuri, both high-end salon-grade aromatherapy skincare brands that have already entered the market.

Of course, to seize the rising market opportunities and maintain steady organic growth in the Chinese market, essential oil aromatherapy products need to address several issues related to product development and market education.

The first issue is fragrance blending. How to balance the functionality of essential oils with their potentially displeasing aromas? Without adding synthetic fragrances or compromising on functionality, how can essential oils be blended to achieve scents similar to artificial perfumes? Consumer reviews and monitoring reveal that a significant proportion of users are dissatisfied with the scent of existing essential oil products, indicating that further optimization of product fragrance is necessary on the supply side. Essential oil fragrances involve cultivation techniques, geographical advantages, and extraction processes. Moreover, the therapeutic effects of essential oils vary due to subtle differences in the chemical composition of each batch, requiring careful adjustments during the blending process based on the condition of the oils at that time.

Balancing functionality and fragrance presents a considerable challenge for perfumers. Fragrance preferences are highly subjective and involve regional and collective olfactory memory. Nevertheless, after over two decades of experience, starting from the source of origin, there are already hundreds of essential oil raw material farms in collaboration, ensuring control from the source. Additionally, the establishment of a formulation research and development center has accumulated a database of thousands of product formulas. Pureness has built its own ecosystem for blending, where interactive comparisons through the database allow finding a balance between selling points and fragrance in a short period. In addition to precise selection of essential oils suitable for their formulas through the database, Pureness also has a mentorship-based formula training program, where past successful experiences are passed down to the blending team. This enables Pureness to efficiently produce a large number of formulas and achieve a balance with its clients in a short time.

Another issue is the continuous improvement of the texture of oil-based products and further education to popularize the skincare concept of "nourishing the skin with oil." While we have witnessed some small outbreaks of products more suitable for Asian skin types this year, the concept of "nourishing the skin with oil" is still not mainstream.

Apart from promoting the idea of oil-based skincare through media and influencers to reach more people, the fundamental basis lies in the formulation of the products itself. In the past, the difficulty in promoting the "nourishing the skin with oil" concept was partly due to the formulation itself. The Western notion of using oils was directly applied to Chinese skin, making the products appear too rich. In oil-based skincare formulations, besides plant essential oils, the effectiveness, absorption speed, moisturizing capacity, and overall product experience of the base oils are crucial factors that determine whether the concept can be widely promoted.

The research and development team of Pureness consists not only of essential oil aromatherapy experts but also includes pharmacology doctors, licensed practitioners of both Chinese and Western medicine, cosmetic professionals, spa industry experts, and production process specialists. In the formulation design, they take into account different skin types, weather conditions, and the latest international information on plant base oils. Combining this with Pureness' formulation database and expert clinical cases allows them to jointly develop oil-based skincare products with their customer partners in a short time.

Beyond facial care, there is significant potential for essential oil aromatherapy products in body care, hair and scalp care, bathing, and even oral care. We believe that as consumers increasingly recognize the efficacy and emotional benefits of essential oil aromatherapy products, the market will catch up with the pace of other developed markets faster.

Pureness has also started its layout in the areas of aromatherapy training schools and consultation analysis. They offer aromatherapy training for corporate personnel to enhance their essential oil expertise, educate the consumer market on aromatherapy thinking, and provide customer partners with updates on more forward-looking industry trends. They aim to be the strongest ally for their clients' development.

On August 31st, Pureness participated in the "Leading 2022 Online Seminar on Beauty Industry" to delve into the natural essential oil and personal skincare market trends. The seminar explored the industry movements of Clean Beauty (Natural 2.0) in Europe and America, as well as the Asian trend of "Oil-based Skincare." It analyzed the five key consumer behavior trends for 2022 and how brands can integrate natural essential oils and effective plant oils into product transformations, crafting winning strategies for the market. Numerous authoritative experts in aromatherapy came together to discuss the development of this seemingly niche but influential subcategory.

這篇文章 Market Size and Trends Analysis of Aromatherapy with Essential Oils: Emerging Forces in the Beauty Industry, Natural and Organic Rising! 最早出現於 古天乐代言太阳集团网址精油专家。